Cantu SUMMER TOUR
This year I was brought on to develop a look and feel for Cantu Beauty’s Essence Fest activation in New Orleans. Cantu wanted to portray an experience that would engulf Black, female attendees in self-care, and relaxation. The foundation of the designs centered around a fun, vibrant pattern, that incorporated Cantu’s core brand colors.
I was tasked with designing Cantu’s booth for the expo portion of the event, as well as social media promotions, additional events during the week including the Glam Bar and Exclusive Pool party, as well as directional signage.
Cantu loved the Essence Fest design approach so much, that they requested that I adapt it for additional events and online activations, that would take place this summer, to create a cohesive summer tour theme. It was exciting to work on a project that gave me an opportunity to rely on my personal experience as a Black woman.