CANTU AUGUST 2017 SOCIAL
In addition to creating a summer theme for stand-alone events, I also collaborated with the Show & Tell Creative team, to create a general social strategy, and designed social posts implementing traditional Cantu style guidelines. I was tasked with designing for product education posts, influencers, and creating lifestyle images, as well as incorporating a summery theme and addressing the Back to School season.
The most interesting challenge was making product education seem less technical and more fun, as well easy to digest for our large audience of multicultural, natural-haired women. For this project I leaned on my own experiences as a natural-haired curlista, as well as feedback from our consumers. I developed a visual approach that combined a mix of engaging still graphics, GIFs, video, and lifestyle photography, to reduce our audience experiencing content burn-out.