AFRO FLOW YOGA
Afro Flow Yoga had an existing logo, but needed a full identity system to bring the brand together.
My creative solution incorporated the Adinkra symbol, Fawohodie, which represents independence and emancipation. This direction also gives a nod to the common thread in Afro Flow Yoga's sessions, drums, a djembe and an embuutu. Building from the colors in the existing logo, a warm and gender neutral palette was developed, and implemented monochromatically.
FAWOHODIE ICON USAGE
MANDALA INSPIRED GRAPHIC LANGUAGE