AFRO FLOW YOGA

Afro Flow Yoga had an existing logo, but needed a full identity system to bring the brand together. 

My creative solution incorporated the Adinkra symbol, Fawohodie, which represents independence and emancipation. This direction also gives a nod to the common thread in Afro Flow Yoga's sessions, drums, a djembe and an embuutu. Building from the colors in the existing logo, a warm and gender neutral palette was developed, and implemented monochromatically. 


PATTERNS


FAWOHODIE ICON USAGE


MANDALA INSPIRED GRAPHIC LANGUAGE